Distribution and Audience (P3)(P4)

DISTRIBUTION&CHANNELS
Charmed was originally broadcast on The WB television channel in America, Charmed was also broadcast in Sweden, Switzerland, France, Brazil, Israel, Argentina, Austria, Germany, UK, Estonia, Slovenia, Finland, Italy, Malaysia, Japan, Russia, Spain, Hungary and Mexico. After the end of its original run, Charmed was then broadcast mostly on Channel 4, and its subsidiary E4, Charmed was also shown on PickTV. Charmed is also available on both the UK and US versions of Netflix, and is available to watch on other sites on the internet. Charmed DVD's are still selling, and can be bought as a whole box set, or s individual series. This shows that the show was, and still is widely available for people to watch, this demonstrates that the show was popular with its viewers and remains so, because it is available on Netflix, this shows that the show can still pull in new viewers.

GENDER&AGE

 Most of the WB's programming is aimed mostly at women between 16-34, Charmed's first few series follow this pattern, by exploring the relationship between sisters and by having a girly fantasy theme, as seen in the first trailer above. Throughout the series Charmed has evolved into a more action based show, to accommodate for their growing and ageing audience, also by encompassing more action and special effects into the show it makes it more enticing to not just female but male audiences also. In the UK Charmed was first broadcast on Living Tv, a channel that, like The WB, broadcasts programmes mostly aimed at women, however Charmed is  now shown on Channel 4, E4, and PickTV. Living TV is mostly aimed at women who are in the categories of C1,C2,D, these categories suggest that although Charmed had a large fan base, the majority of these were women who were unskilled workers, or labourers, or did not earn much money, this co-incides well with Charmed's fantasy genre, as the show will give these people chance to escape into there fantasy world, while they watch the show. The spending power of the majority of the audience for Charmed is average or slightly below, the audience is comprised mostly of women who may have children, or younger girls that may have disposable income, but not a great deal of it, this would mean that the sponsorship and advertisements will be for main stream companies, with products of an average price, and that are easily available to but, for example a supermarket such as ALDI, or a car that is available on finance for a low monthly rate, rather  than advertising a BMW that costs £30,000 pounds or an expensive supermarket like WAITROSE, both of which would be well out of the budget for many of the viewers of Charmed.

  

LIFESTYLE

This website demonstrates that Charmed is mostly broadcast on E4, mostly in the morning between 11-12am, however Charmed is also shown on a range of other different channels. Before Charmed ended British cable and satellite TV channel broadcast episodes of Charmed back to back every weekday afternoon and broadcast the newest episode of Charmed on a Thursday evening between 5 and 6 o'clock, Living Tv was a channel that broadcast programmes predominantly to target its large female audience, which would work well with Charmed's large female following.  Charmed is mainly broadcast on E4, a subsidiary of Channel 4, which broadcasts many Us imports like, 90210, The Big Bang Theory, How I Met Your Mother,  Ugly Betty and Scrubs, Charmed along with these other programmes are mostly aimed at people aged 15-35, the most lucrative age group. (IMDb) An IMDb survey of its users revealed that the series as a whole scored an average of 8.6/10, with no episode being given less than a 6.5/10, this shows us that Charmed was and continues to be a very popular show.

POPULARITY&SIMILAR

 Charmed's first series attracted 5.5million viewers on average, and was ranked second in the WB networks most popular shows, ever since its first series, Charmed has never dipped below third in the networks top shows and has never dipped below 3million viewers on average per series, this shows that Charmed has been consistently popular and has kept its original fans as well as gaining new ones. Charmed could be compared to the immensely popular TV series Charlies Angles, in the way that the very basic premise of the show is much the same, in that three unassuming women are fighting crime and helping to change the world, not only te premise but also the viewers of the two programmes are largely similar, the programmes are both aimed at women between 15-35 and have incorporated more action scenes later in the series to attract a wider male audience.  Unlike Charmed, Charlies Angels has been re-invented and has had several remakes made and even a film made which has made it incredibly popular and well known.

ADVERTISING 
Charmed is not widely advertised now, due to it's lack of following after it ended. The episodes and series' are all on Netflix, however this also doesn't widely advertise the programme.
When Charmed was on regularly it was advertised a couple of days before it was due to air so that more people who viewed the channels it was on, were more likely to watch it. The more advertisements it had on prior to the showing, as well as the same day, more audiences were more inclined to watch the programme therefore increasing the ratings.
As well as this, when a season would end of season box set would also be made for fans which would be advertised equally as much as the series, if not more so that it would increase seasonal ratings on the distributing channel.

A trailer for the box set 1-6 is shown below.